By implementing CLEA Store, equipment vendors can expand and differentiate their offerings from the competition by providing value-added solutions. Leveraging its distribution and billing capabilities, equipment manufacturers can offer CLEA-connected devices by default and enable users to unlock premium features upon subscribing. This accelerates the integration of new business models based on servitization and recurring revenue streams into the sales mix.
Because CLEA applications can access the entire data stream from devices, companies can also use the CLEA Store to distribute AI models, which can be deployed on demand or remain dormant until activated, depending on the customer's needs. Ultimately, this allows these players to sell AI-powered features to end users at a premium.
For operators who want to offer multiple applications in a single transaction, CLEA Store also supports a "bundle" feature that will allow them to tailor their offering with a combination of basic features and full features that are unlocked for a premium.
Thanks to CLEA's open infrastructure, customers will also be able to integrate their own billing and payment frameworks to support transactions, although integration with the most popular payment gateways will be provided by default, supporting recurring subscriptions via credit card or other payment methods.
From a business model perspective, CLEA Store will be offered to SECO customers using a revenue-sharing logic: there will be no surcharge on the standard CLEA service fee, while SECO will retain a portion of the revenue generated from the sale of services or packages.
“As more and more players across all sectors begin to understand the potential of AI, CLEA Store represents a tool that will allow them to transform their business model by distributing value-added functionalities and services throughout their value chain. As SECO, we strive to be at the forefront of innovation and partner with clients to give them the solutions they need to differentiate their offering and become leaders in their sector,” said Massimo Mauri, CEO of SECO.
