What will immediately appeal to customers in the UK and EU is 3PEAK's wide range of analog components, which are cost-effective and directly interchangeable alternatives to devices from major US semiconductor manufacturers.

“The market is fed up with being dictated to by a few large US companies that have substantially increased prices over the past 18 months and want to tell you who to buy from,” says John Bowman, marketing director at Anglia. “Anglia is building a strong portfolio of analog integrated circuits with high-quality products from manufacturers like 3PEAK, who not only offer components at significantly lower prices, but also with greater functionality.”

Stella Duzsar, senior sales director for EMEA at 3PEAK, adds: “We are delighted to be working with experienced supply chain partners like Anglia, who know the market and demonstrate their commitment to providing technical support for design integration by hiring talented field application engineers (FAEs).”

3PEAK is a leading semiconductor company without its own manufacturing facilities, offering a wide range of analog and mixed-signal integrated circuits (ICs). This includes thousands of alternatives to components from established competitors at the lowest prices for orders of 1,000 units. However, 3PEAK is also committed to innovation, investing over 50% of its annual revenue in R&D. This has led to the introduction of numerous ICs with performance advantages over other suppliers. The company collaborates with top-tier independent manufacturing facilities in all major regions, resulting in a robust supply chain, and most devices remain available with a lead time of 8 to 12 weeks.