The now omnichannel platform is designed to provide a unified interface for existing purchasing and engineering customers, as well as introduce a more intuitive online option for customers who have traditionally interacted with Arrow through offline channels.

The update replaces the MyArrow portal and combines product selection, shopping, services, and end-to-end account management into a single digital workflow.

In addition to offering an easier way to search, evaluate, and transact through Arrow's website, the updated version of arrow.com also integrates direct access to the company's technical design engineering, integration, and supply chain services, as well as customer support.

“Our continued focus is on simplifying how customers work with Arrow,” said Aiden Mitchell, Arrow’s global semiconductor growth director. “This is a practical change designed to help technology manufacturers move faster, while also helping our global distribution operations run at maximum efficiency and scale.”.

Arrow plans to introduce, in the coming months, new capabilities, customization options for users, and features that allow for greater customer interaction.