During the press presentation of this new show, Enrique Lacalle, President of AUTOMOBILE BARCELONA, emphasized: “The Barcelona International Motor Show, with almost 100 years of history, is transforming itself by combining the latest technologies and focusing on the future and the current needs of the automotive industry. Fira de Barcelona is once again innovating with a unique offering, making this new show a first for the industry and for motor shows worldwide.”.
At AUTOMOBILE BARCELONA, two interconnected events will take place in the same hall. The Connected Hub will bring together technology, mobility, and new business models. At the Motorshow, we will continue to enjoy the latest innovations in the automotive industry.

For his part, Mario Armero emphasized the change in the next 5-10 years in the automotive industry where several aspects will have to be taken into account, such as electric energy, sustainable and shared mobility, etc.

The Connected Hub will feature three distinct zones, each addressing, from different perspectives, the technologies and solutions that are already shaping the future of the automotive and mobility industries globally. It will be open every day of the event.
The Inspirational Arena, a two-day congress where leading figures will share their vision and strategy, will discuss topics such as connected vehicles, safety, smart mobility, and the ecosystem of alliances between the various technology and automotive industries.
Innovation Square will showcase the latest developments in connected cars, digital transformation, geolocation and cybersecurity, platforms, 3D printing, infotainment, consulting firms, big data, and components. Through an agreement with Four Years From Now, Innovation Square will feature the participation of the most innovative international startups in the sector.
Smart Street will be a large demo area where companies and brands will present the most advanced automotive technology. This large open space will be a showcase where professional visitors, the specialized technology and automotive press, as well as the end consumer, can witness the latest developments in the sector in an interactive and practical way.

Regarding the Motorshow, this event will maintain the tradition of the Barcelona International Motor Show of hosting major events, activities, and international premieres.
It will also retain its commitment to showcasing and bringing the current range of automobiles and upcoming releases from across the industry closer to the public, creating a direct link with consumers.

AUTOMOBILE BARCELONA will be held on May 11 and 12, coinciding with the Spanish F1 Grand Prix.