In his new role, he will have overall responsibility for sales and product management of passive components. "CODICO offers customers a globally unique concept that combines design focus, advanced technical expertise, and selective, loyal partnerships with privately held suppliers," Mayer commented on his appointment.
Their main responsibilities will include further developing and implementing the sales strategy and promoting the sustainable growth of the international business, with an increasing focus on the complete application needs of our customers.
Together with the management team, he will drive the strategic direction of sales initiatives. “My goal is to help CODICO differentiate itself in the global technology race. Our customers can minimize their development efforts, while our suppliers focus on their core competencies: technology development and production, and both can rely on CODICO’s state-of-the-art logistics,” explained Mayer. “His experience in direct management of key accounts and OEMs, his international experience with broad-line and niche distributors, and his personal qualities make him the ideal partner to continue expanding and fully realize our growth potential,”noted Karin Krumpel, CEO of CODICO. From 2023 to 2025, Mayer served as Director of Distribution Marketing and Mass Market Strategy at Renesas Electronics America, where he successfully implemented a mass market enablement structure for complex semiconductor solutions in the United States, Europe, and China.
Previously, he was Vice President of Automotive Sales, responsible for market expansion in India, Korea, and Taiwan, and led global sales to automotive OEMs. His extensive experience in passive components also includes a stint at Rubycon, a CODICO supplier, several years of which were spent in Japan. Mayer's relationship with CODICO dates back to 1997, when he worked in technical sales, driving expansion in Germany and promoting passive component product management. This change coincides with Thomas Jell's phased-out of working hours as he prepares for his upcoming retirement. Jell has held the position of Vice President of Passive Components Sales since 2013 and has been with CODICO for over 30 years.
“I am delighted that Thomas Jell will continue to support us with his expertise and will take on the role of field applications engineer for power conversion. His extensive knowledge of energy management opens up new avenues for growth,” commented Karin Krumpel regarding the internal transition.
