With this appointment, the company strengthens its position in the Peninsula and begins a new phase in the region, with the aim of continuing to work on the implementation of the global strategic plan Shaping the Future 2030, adapting it to the market and regional context, and the disruptive changes that both society and the company itself have experienced in recent years.
“At OMRON, we are adopting a much more holistic approach, which allows us to surround ourselves with the necessary ecosystem to complement our value proposition and offer our customers the solutions that best suit their needs. Understanding and empathizing with their problems, in order to ultimately offer the most balanced solutions possible in all aspects, from competitiveness to ease of technology implementation,” says Felipe Pang.
Felipe Pang joined OMRON in 2003 as an intern in the technical support area, progressing to product engineer in the industrial automation area, developing expertise in sensors, switching and control components, and machine safety. After five successful years, he reached the level of Product Manager in that area.
In 2013, his career shifted towards marketing, where he went on to lead the marketing department as Marketing Manager SSC & Product Manager Sensing, before later joining the sales team. In 2022, Felipe Pang was appointed to the Board of Directors of OMRON Electronics Iberia, joining the company's governing body along with his executive responsibilities for the Iberian region.
For the past 20 years, Felipe Pang has risen through the ranks of the company, embracing OMRON's values and making them his own, culminating in his appointment as the new Country Manager of OMRON Iberia in 2025.
“I am taking on this new challenge with enthusiasm, and with the same drive I had when I started more than 20 years ago. My goal is to continue working on the implementation of the global strategic plan, Shaping the Future 2030, while adapting it to all the changes that both we and society have experienced at an industrial level. Our aim is to continue promoting the use of new technologies, the added value that OMRON offers through understanding and close relationships with our customers, and also to incorporate these new solutions and collaborations to offer our customers the most complete and seamless experience possible.”
Felipe Pang is a telecommunications engineer from the University of Alcalá de Henares and has several certifications in team management, negotiation techniques, sales, and marketing.
