Morimura commented: “Omron Electronic Components Europe’s goal is to maximize customer value in our components business, and the new Application Center will help us achieve this. First, it allows our development teams to gain a deep understanding of our customers’ current and future business and product needs, enabling us to effectively coordinate our action plans. Furthermore, it will provide a higher level of engineering support to Europe, thus accelerating our response to customer needs and requests. Our approach is to work closely with customers during the design stages and deliver solutions with devices and modules based on Omron technology.”
 
The Application Center will focus on four growth markets: energy, automation, electromedicine, and mobility. It integrates the functions of Business Development, Product Marketing, Application Engineering, and Marketing Communications, and coordinates application-oriented sales activities and marketing strategy. The Application Center will reinforce Omron’s focus on quality and contribute to improved logistics and lead times by providing greater production flexibility. It will also help to enhance and improve Omron's technologies and ensure that they can be applied in the market.