González has extensive global experience developing and implementing strategies to drive sales growth and enhance customer experiences. He joins B&R from Rockwell Automation, where he led sales for the EMEA region. González's diverse experience includes roles in customer service, product management, and sales across the US, Asia, Europe, the Middle East, and Africa.

"Susana's extensive international experience and strategic focus make her an excellent choice for this role," said Joerg Theis, president of ABB's Machine Automation Division. "Her leadership will strengthen our customer focus and ensure we continue to deliver innovative solutions that address our customers' evolving needs, while maintaining our commitment to quality and performance.".

“I’m thrilled to join B&R at this pivotal moment in the division’s history,” says González, Chief Sales Officer of B&R’s Machine Automation Division. “B&R has a strong track record of providing exceptional customer support and adapting to their evolving needs. By leveraging customer insights, we will drive growth and innovation, enhance our sales processes, and work closely with our Research and Development team to deliver solutions that meet and exceed customer expectations.”.

González holds a degree in Business Administration from the Asturias Business School and an MBA from San Francisco State University.