The campaign's central theme is that GS Yuasa, the manufacturer of Yuasa products, powers every aspect of our daily lives, highlighting the brand's vital role in supplying energy to everything from submarines to the International Space Station. The message is, "From the depths of the ocean to outer space." “Millions of applications, a sure bet,” highlights the reliability of Yuasa products in tens of thousands of applications. This same reliability is present in all Yuasa battery solutions, regardless of the range or application.
James Douglas, European Marketing Director of GS Yuasa Battery Europe Ltd, expressed his vision on the impact of the campaign: “By launching the latest edition of our ‘Evolve with Yuasa’ campaign, our aim goes beyond simply showcasing the superiority of our products. We are determined to consolidate and expand our brand presence across Europe, targeting new customers and fostering partnerships that enable mutual growth in the battery business.”
“GS Yuasa is not just another supplier; we offer a compelling story of innovation, reliability, and excellence that sets us apart from our competitors. Choosing a Yuasa battery, or choosing GS Yuasa as a partner, represents an improvement in every way: enhanced product performance, service quality, and business results. Together, we will set new standards in the industry and achieve unprecedented success.”
This ambitious campaign will span all of Europe, with an intense launch. Scheduled for June and July, the campaign will combine a range of marketing tactics, including Google Display PPC, social media advertising, YouTube advertising, and print advertising, to build on the momentum of previous editions. The campaign aims to surpass the impressive reach achieved by the recent "Powering What Matters" and "Energizing This Holiday Season" campaigns, which together generated over 200 million impressions in 2023.
Adding a local dimension to its global strategy, GS Yuasa is proud of its presence in key European markets, with companies headquartered in Milan, Madrid, Lyon, Krefeld, Swindon, and Jönköping. This local presence underscores the company's commitment to thinking globally while acting locally, ensuring its offering responds to both regional needs and global innovation.
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The revamped "Evolve with Yuasa" campaign will strengthen brand loyalty and drive growth in Europe.
GS Yuasa proudly announces a new edition of its renowned "Evolve with Yuasa" campaign. Building on the success of the first campaign, launched in 2021, this relaunch aims to reinforce Yuasa's position as a global battery brand leader in the automotive, security, fire alarm, and UPS markets.
The campaign targets a broad audience, including commercial customers, automotive distributors, technicians, fire and security alarm installers, wholesalers, UPS engineers, vehicle mechanics, and various industry professionals who have come to rely on Yuasa for their power needs and to drive their battery business.
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