AFRY brings to the IMSE ecosystem a combination of comprehensive capabilities in product and vehicle development, industrial design, embedded software, and digital engineering, drawn from a broad customer base across the automotive, industrial, and mobility sectors. This enables AFRY to integrate IMSE technology into vehicle programs as part of a complete engineering offering. With AFRY, the ecosystem also gains its first design studio in Europe, in addition to extensive engineering expertise. AFRY's 18,000 engineers serve customers worldwide, including through on-site projects.

"IMSE technology aligns perfectly with the trend we're seeing across the automotive industry, where seamless integration, intelligent functionality, and efficient material use are becoming increasingly important. By combining design and engineering in novel ways, IMSE creates opportunities for innovative vehicle solutions that deliver clear value to our customers," said Martin Andersson, Director and Head of PSE/Experience Studios at AFRY. "We are also pleased that sustainability is a shared goal for both companies."

“We warmly welcome AFRY to the IMSE ecosystem. Smart surfaces are born on the designer’s drawing board, and with AFRY, design and engineering are now under one roof in Europe, close to many of the original equipment manufacturers (OEMs) we serve,” continued Sami Hyyryläinen, Senior Vice President of Licensing, Strategic Sales, and Market Expansion at TactoTek. “For customers, this means that IMSE is no longer a question of feasibility, but rather what kind of smart surfaces they truly want to create to stand out in a highly competitive market.”

TactoTek’s IMSE technology integrates lighting, touch controls, electrical components, and circuitry directly into three-dimensional molded structures. By replacing conventional multi-component architectures with structural electronics, IMSE enables the creation of lightweight, thin, intelligent surfaces that combine distinctive design with enhanced performance, while reducing assembly complexity and overall system cost. Leading automakers have awarded IMSE series production programs for both interior and exterior vehicle applications.