This is a key position for the French multinational, which currently holds a clear leadership position in this market. Eugenio de la Rosa, as Vice President of Electrical Distribution for Spain and Portugal, will be a cross-functional figure across all company divisions, coordinating the sales force, projects, and partners within the electrical equipment distribution channels, working directly with the main Spanish and Portuguese retail chains and purchasing groups.
Eugenio de la Rosa, a graduate in Industrial Engineering from the University of Navarra, joined Schneider Electric in 1991. For 13 years, he led the Electrical Companies Department and later the Large Installers and Panel Builders Department. He subsequently worked for leading companies such as Iberdrola and the FCC Group, before returning to Schneider Electric in 2006 as Director of the North Central Branch and later as Regional Director for the Northwest. In 2012, he assumed the role of Director of Distribution in Spain, a position he has held to this day.
“The electricity distribution sector is undergoing a transformation. The digitalization and e-commerce that we are already seeing strongly in Switzerland, the Nordic countries, the Netherlands, and Germany will soon take off in Spain and Portugal as well. Therefore, one of my top priorities is to help the distribution sector successfully navigate this transformation and lay the groundwork for them to lead in online sales,” explained Eugenio de la Rosa. “Our electricity distribution sector has unparalleled expertise in the complex logistics that characterize the industry, and now is the time for them to combine this knowledge with the capabilities offered by digitalization. At the same time, we are entering a phase in which specialization and added value will be critical for the necessary differentiation. Schneider Electric wants to support its partners and customers in this process, step by step, seeking the best training and developing powerful digital tools and networks to help them achieve this goal.”.

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