Always with innovation as the key to its success.
In 1920, one of the company's founders created a revolutionary method for manufacturing lead powder (the most important component for batteries at the time). This new method led to an unprecedented improvement in the quality and performance of lead-acid storage batteries. This change was so significant that the principles and technology continue to be used in manufacturing today.
Currently, GS Yuasa plays a vital role in key sectors such as aerospace and automotive (with the development of sophisticated, high-performance lithium-ion batteries), as well as in the development of advanced battery technologies for special applications.
All these achievements position GS Yuasa at the forefront of the market in terms of innovation and manufacturing, earning it a strong reputation in the battery market and making it a leader in the hybrid and electric vehicle segment, contributing to the growth of this emerging sector. 

Yuasa industrial battery wDeveloping new technologies and opening new markets:
The successive innovations developed over the years are part of the company's DNA, now extended across 38 operating centers in 17 countries worldwide, through 15,000 employees who work daily toward a single goal.
GS YUASA trains a workforce capable of solving society's problems, with the challenge of continuing to develop its technical capabilities, as well as its products and services, as the foundation for the future of its operations.
The effort and dedication that GS YUASA puts into each of its developments, following the principles and experience instilled by the company's founders, will help ensure that this story continues for the next 100 years...

100 Years of History, 200 Years of Experience
: Japan Storage Battery and Yuasa Corporation each boast 100 years of history, while GS Yuasa can boast over 200 years of successes and failures, technologies, and experience.
For this special occasion, GS Yuasa has created an exclusive logo. With it, they intend to express how the merger of the two companies has not only doubled their history but also strengthened it through the synergies created.
Two zeros joined together forming a chain represent the strong bond between GS Yuasa and its customers and partners, while the infinite driving force (∞) generated by that chain propels them toward the future.