“The official launch of the KIOXIA brand is an important step in both our evolution as an independent company and our commitment to leading the industry into the new era of memory,” said Stacy J. Smith, CEO of KIOXIA Holdings Corporation. “The company will build on its history as a global leader in memory solutions not only to meet the memory demands of the future, but also to fulfill our mission of enhancing the world with memories.”
 
With its official launch, KIOXIA unveiled its new corporate logo and brand identity.
 
“Our full palette of bright and vibrant colors represents KIOXIA’s fun, future-oriented culture and passion for using memory to create new experiences and a colorful future for the world,” said Naohisa Sano, Chief Marketing Officer of KIOXIA Corporation. “Our new corporate logo and brand identity better reflect KIOXIA’s mission and vision to enhance the world’s memory, using technological innovation to create new value for society.”
 
To commemorate the new brand, KIOXIA will launch its "#FutureMemories" branding campaign, a project designed to create unprecedented experiences that embody the company's commitment to creating new value and changing the world by pursuing the potential of memory. The first phase of the project will be "TEZUKA2020," a tribute to the legendary manga artist, Osamu Tezuka. Using high-speed, high-capacity flash memory and artificial intelligence technology, the company will redraw Osamu Tezuka's memorable work for the first time in 30 years. Launched in February 2020, the TEZUKA2020 phase of KIOXIA's #FutureMemories initiative is just one example of how the company is enhancing the world's memory.
 
The new corporate logo and company colors are now available on KIOXIA's official websites, product labels, and other channels: www.kioxia.com. Consumer retail products, such as solid-state drives, SD cards, and USB flash memory, will continue to be launched under the Toshiba Memory brand until 2019, and will be launched under the KIOXIA brand starting in 2020.